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Close to Home for AT&T by BBDO


91 Comments

This video is beautifully shot, with familiar relatable characters which draws you into the storyline. If you’re familiar with the AT&T It Can Wait campaign, you know something jarring is probably going to happen sooner or later. This commercial is different from others I’ve seen because it takes a different approach, and it takes you by surprise THEN it smacks you in the face with something shocking. This ad doesn’t just shock for shock’s sake though, this is the reality of what can/will happen if you don’t let it wait. The shock is a reality check for the viewer and evokes he true emotions associated with the subject matter.

Commercial within link:

Article: http://adage.com/article/advertising/a-responsible-dad-makes-a-wrong-choice-harrowing-safety-film/305670/ 

 

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‘Collabograms’ for Adobe Systems by Edelman


83 Comments

Collaboration amongst artists of different disciplines is a crucial part of expanding creativity and fostering original ideas and concepts. In this ‘advertisement’ two creatives came together to create something beautiful and meaningful; something that hadn’t been done previously. This idea of collaboration is something we know all too well as advertising creatives, and communicating ideas and knowledge with your partner is how great ideas are created and developed. I thought this campaign for Adobe Systems could be understood on different levels by different people, but as creative individuals we can really absorb the message and meaning of collaboration and implement it into our creative process. I’m not sure if you can call this an advertisement, more of a public service announcement, or overreaching concept Adobe Systems wants to foster in their users. Though it’s hard to define the type of  advertising ‘collabograms’ is, I think Edelman did a good job promoting collaboration amongst creatives and Adobe users, and they showed us what ideas can come from a good partnership, further enforcing their strategy, in the minds of their audience.

Article: http://www.adweek.com/news/advertising-branding/ad-day-adobe-gets-unlikely-artists-create-together-photoshop-campaign-173473 

Blog

[ The Mysterious Rainbow – Picture Book ]


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fushiginaniji

Fushigi na Niji / The Mysterious Rainbow is a picture book with foiled mirror pages that give an illusion of infinite rainbows and the like on each page when opened at a 90° angle. The design is really crisp and is, visually, very interesting. The author notes that the book is aimed at children, but remarks that basically everyone can enjoy how it looks.

Blog

[ Nicegrain Posters ]


93 Comments

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This is a series of posters done by Dorottya Hlatki. The premise is simply that they are “alternative representation[s] of some well-known grains.” I think they’re interesting because each grain looks like an amorphous, chrome, technicolor blob, while still maintaining their shape. The series is just very cool to look at.

Blog

[ Guide Dogs – A Test of Blind Ambition ]


91 Comments

It’s interesting to be given a quick auditory demonstration in what it’s like to be blind, to only hear the struggles and fully understand what’s going on, and then being given this majorly uplifting and motivational ending. It’s just an ad for guide dogs, but the mild sensory deprivation is an interesting angle.

Blog

Daniel Rozin_artist


119 Comments

This video shows on artworks that mimics your movements.
It was interesting how the artist included both programming the computer and 3D together.

Blog

glass art_ Greg Owen


88 Comments

http://gregowen.com/

Greg Owen does variety of art.
He is known for paper paintings and glass art.
His website shows his artworks.

Blog

[ Dixie – Deadzone Diners by Droga 5 ]


84 Comments

Well.

We all thought about this, but they executed differently.

Couple of years ago, I’ve seen many brands endorsing
“dead zone” ideas. For example, in Australia, they made
a pepper grinder that if you turn it on by twisting it,
it automatically blocks all the wi-fi signals in the house
making all your mobile devices useless..

Check this out.

Sung

Blog

[ Bud Light – It’s your can by Widen + Kennedy ]


92 Comments

This is one of the most exciting news for Bud Light.
They had successfully partnered up with NFL teams (I can’t wait to hear
how they negotiated a deal with different teams)
and able to put their logos their packaging.

THIS IS A GAME CHANGER.

Think about this for a second.

For past couple of years,
the world has been cruel to big beer brands
because of uprising craft beer trend.

But now, instead of competing with other craft beer brands with taste,
Bud Light can expand their business based on fandoms.

This new packaging can make someone angry or someone proud,
putting NFL logos on beer cans is so much more than you think.