This ad is so powerful with the twist when the audience find out about the truth and because it only specifically target the people who are using the site.
This ad uses the instagram to spread the awareness of the alcohol addiction and it is successful because it advertises through interacting with the audience.
This exemplifies another creative approach in applying the pop culture in to advertising.
“We have used a playful advert to simply highlight our flights to Los Angeles and to mirror the conversations that people throughout the UK are having about a high-profile media story. We are pleased that the vast majority of feedback has been positive and people have read the advert with the humour it was intended.”
It would just be interesting to see the people who actually buy these for $175 and wear them around.
To go with the subject of “what is art” here are some other art installations that get the audience question about “art”.
This is a simple and creepy ad, that shows different perspective of children. It is just so straightforward and impressive.
I really enjoy ads that do total 180s, that start off with an optimistic-sounding ad and then turn into a different, if darker, message. This PUPS one is also kind of funny while pointing out actual problems with adopting from puppy mills and what-have-you. Also, I think they could probably sell actual Suzy Puppies for the cause if they so choose.
Here is a link to the vimeo version, if the embedded one doesn’t work.