Collaboration amongst artists of different disciplines is a crucial part of expanding creativity and fostering original ideas and concepts. In this ‘advertisement’ two creatives came together to create something beautiful and meaningful; something that hadn’t been done previously. This idea of collaboration is something we know all too well as advertising creatives, and communicating ideas and knowledge with your partner is how great ideas are created and developed. I thought this campaign for Adobe Systems could be understood on different levels by different people, but as creative individuals we can really absorb the message and meaning of collaboration and implement it into our creative process. I’m not sure if you can call this an advertisement, more of a public service announcement, or overreaching concept Adobe Systems wants to foster in their users. Though it’s hard to define the type of advertising ‘collabograms’ is, I think Edelman did a good job promoting collaboration amongst creatives and Adobe users, and they showed us what ideas can come from a good partnership, further enforcing their strategy, in the minds of their audience.