This video is beautifully shot, with familiar relatable characters which draws you into the storyline. If you’re familiar with the AT&T It Can Wait campaign, you know something jarring is probably going to happen sooner or later. This commercial is different from others I’ve seen because it takes a different approach, and it takes you by surprise THEN it smacks you in the face with something shocking. This ad doesn’t just shock for shock’s sake though, this is the reality of what can/will happen if you don’t let it wait. The shock is a reality check for the viewer and evokes he true emotions associated with the subject matter.
Commercial within link: